Emily Duffell, mother of two, engaged The Content Group to help her write her first book, ’Bedtime Battles: No More!’ A guide to getting your child to sleep throughout the night. While perhaps outside of our traditional content niche, at The Content Group we love a good challenge so rolled up our sleeves and got stuck in!
The book details Emily's harrowing experience of the difficulties associated with toddlers and sleep, as well as the profound impact this can have on a parent. It is packed full of simple, practical and easy to follow techniques for the treatment of sleeping problems in children. Available for purchase on Amazon, the client also leverages it as a lead generation tool for related products.
Copywriting and social media content
Speaking of which, hot on the heels of the new book release, Emily and her partner have launched a brand new sleep related product - the Sleepy Starz sleep training clock. A sleep training clock was central to Emily and her husband overcoming their child's sleeping difficulties. This experience encouraged them to develop a similar product with a range of additional features. The Content Group has provided Sleepy Starz with ongoing copywriting and social media content as they endeavour to increase brand awareness and drive sales volumes.