The Asian Lubricant Manufacturers Association (ALMA) is an Asia-wide organisation representing the combined knowledge and expertise of lubricant manufacturers throughout the region. The ALMA acts as a voice for the Asian lubricants industry including independent lubricant manufacturers, national oil companies, and major oil companies. The organisation is currently in the formative stage of development.
Brand positioning and website design
The Asian Lubricant Manufacturers Association was formally launched to the global fuel and lubricants industry at F+L Week 2017. The audience included members / stakeholders and potential global partners. The ALMA contacted us to help articulate the brand positioning of the new trade association for the impending launch.
Working on a tight timeframe, we set about defining a clear vision, brand attributes and expressing key benefits that appealed to the desires of prospective members. Brand messaging was integrated into a range of launch communications and activity, including print, digital, email and PR. We also produced a simple, easy to use website design, to reflect the ALMA brand, and to capture interest from prospective members.